As part of its continuing expansion into the US market and sports data specialist Sportradar AG, today announced it has signed a new data and content partnership with national sports broadcaster NBC Sports Regional Networks.

The Swiss company used Thursday's official press release to declare that the new deal builds on existing relationships, in which it provided regional NBC Sports networks with regular "betting data and content", including the recent "alternative betting stream" for April 22. Chicago Bulls and Charlotte Hornets franchise of the National Basketball Association (NBA).

Quick stats:

Sportradar AG stated that the purpose of the latter alliance is to strengthen it e " live broadcast of games "A cable TV broadcaster through the provision of broadcasting services by its entity" a comprehensive set of solutions and offers ". Accordingly, the company stated that NBC regional sports networks will now be able to use their own ' live data interface 'to deliver viewers' faster data updates on the screen "together with" richer and more engaging graphics complementing the live broadcast in-game action. "

Tempting commitment:

Brian Josephs is vice president of Digital Sports for Sportradar AG and used the press release to announce that NBC Sports Regional Networks would also benefit from his company's expertise in the field of specialized league data 'as' to follow deeper and more insightful stories as you play. ' By combining them with MLB Statcast and NBA Advanced Stats , ensured that the sender will receive the way 'to create a more personalized narrative based on the market and specific interests of fans. "

Read Joseph's Statement ...

“We are delighted to be able to expand our cooperation with the regional NBC Sports networks as they continue to expand their offering to further engage the next generation of sports fans . The regional NBC Sports networks are iconic and have shaped the way fans watch their favorite teams and athletes. Our technology platform and 360 - degree approach enables you to use many of our opportunities and provide the flexibility I need to create tailor-made experiences that meet the changing requirements and expectations of customers. "

Partner's commitment:

For his part, and Senior Vice President of Content and Live Programming for NBC's Regional Sports Networks, Jon Slobotkin , described the advanced data as' significant element ”His organization's ongoing campaign to engage more sports fans. He further stressed that the capabilities and services offered by Sportradar AG are now intended to enable the broadcaster to better serve viewers and " meet their changing preferences in the way they consume content that includes their favorite teams and players. "

Slobotkin's statement was ...

"NBC Sports regional networks are committed to delivering impactful, fun, and informative live gaming experiences and continue to experiment and expand our reach thanks to technology and innovation. "