Hot on the heels of expanding its Brazilian reach, and Pragmatic Play has strengthened its existing partnership with a leading Greek gaming technology company, Kaizen Gaming through a new, multi-faceted contract for content integration. Trade agreements follow the supplier's announcement of its shortlist for the EGR B2B Awards 2021 and nominations in 10 categories.
As part of the extended agreement, the company based in Athens will launch Pragmatic slot machines as well as a portfolio of live casinos across the brand Stoiximan where it operates in Greece and Cyprus and with its international brand Betano in Germany, Romania, Portugal and Brazil.
Live casino :
Customers of two popular brands will now be able to enjoy a rapidly growing suite of live casino games from a Gibraltar-based provider including Mega Wheel , one of the company's first two game show-inspired hits, and recently released ONE Blackjack which offers four separate types of side bets and allows an unlimited number of players to take part in the action at any time as well maximum winnings up to 2,000 times the stake.
In a statement in the official RNG Casino Manager for Kaizen Gaming press release, Dimokratis Papadimos said that Pragmatic Play's slots offer has produced good results for them and are "delighted" with the provider's ability to broadcast their games live via direct integration , but to add a "unique" live casino offer as well.
“Providing an optimal experience for those who trust us, because their entertainment is a key goal of our customer-centric approach, and cooperation with Pragmatic Play has proven crucial in this case. We can't wait to enjoy a fruitful relationship for many years to come. "
Slot machines offered :
Also part of the deal, Pragmatic Play's online slot machines will be made available to the operator's customers through direct integration, which will allow players to take advantage of the supplier's exciting Drops and Wins offer along with other world-class promotional tools at Upgrade in-game promotional toolkit, designed to make enhance the player experience and provide added value .
Malta Operations for Pragmatic Play Vice President Lena Yasir also commented on the collaboration, stating at presser that they are "very pleased to work with one of the leading European Kaizen operators" as they are involved in two industries live in two leading brands.
Television advertising extension :
The vice president said that “This is a real proof of the strength of our offer that we can we develop partnerships so quickly and smoothly and we are looking forward to your long cooperation. "
Praised by Pragmatic Play as another "significant commercial expansion" in regulated markets in Europe, the deal takes advantage of Kaizen Gaming's presence in Brazil, Cyprus, Germany, Romania, Portugal and Greece through its two brands.
Kaizen live casino manager Christos Mavridis also added his thoughts on the deal, stating that Pragmatic Play portfolio live casino " adds incredible value with exciting content and a commitment to creating an amazing gaming experience, ”And they are“ thrilled ”to add this to their customers.
The rise of Latin America :
As mentioned, Pragmatic has just agreed a multi-industry content deal with the Brazilian operator Jogos da Sorte . A move that will further expand the supplier's presence in the Latin American country will give the operator's customers access to award-winning Pragmatic machines, including their latest version Amazing Money Machine , made by a Las Vegas-based freelance game designer and content provider Wild Streak Gaming as well as an extremely successful series John Hunter along with the rapidly expanding Megaways range, which is presented in the March Nordic style The power of Thor Magaways .
Comprehensive offer :
The player will also have access to the live casino portfolio of a leading content provider, which includes classics such as baccarat and roulette, as well as titles inspired by the Mega Wheel and Mega Roulette game shows. In addition to the two most productive industries, the operator will also be provided with Pragmatic's growing portfolio of virtual sports, which includes four exciting competitions.
Jogos da Sorte CEO Henrique Bergoc said that " is always looking for innovative and exciting content for our casino and we are delighted to be able to cooperate with Pragmatic Play, which offers a comprehensive range of many products. "
Lauding Brazil as "One of the most exciting gambling markets not only in Latin America but worldwide", Vice President Latin America Operations at Pragmatic Play, Victor Arias added that they are also "delighted" to work with Jogos da Sorte and …
"The continual expansion of our operator base in such a country is very exciting and we are very pleased with the pace achieved."
EGR B2B Awards :
Pragmatic also recently announced that it was shortlisted at the 2021 EGR B2B Awards, having nominations won in 1o categories . The first day of the prestigious event will be virtual on July 6, while the afternoon part will be virtual on July 7, and the evening part will be held in person at York Lawns in London, UK.