In the United States and PointsBet USA, a subsidiary of the online betting operator PointsBet Holdings Proprietary Limited has announced that it has signed an agreement to serve as an authorized gaming operator for the Women's National Basketball Association (WNBA).
The New York-based company declared in an official Friday press release that the alliance was the first with the women's professional sports league and added to the "impressive list of partners" in the United States that already included the internationally respected National Basketball Association (NBA).
Johnny Aitken serves as CEO of PointsBet USA and based on a press release, stated that the partnership is to include the service being integrated with the digital platforms operated by WNBA and thus receives a large number of " sponsorship opportunities and brand visibility ". He described the new relationship as " another bold move "For a sports league that looks to" grow in the sports betting landscape "by connecting with leading operators committed to supporting" the best women's basketball in the world "And helping the game grow in competition" with their wide audience. "
Read Aitken's statement ...
“We are happy to be able to adapt to the WNBA and bring our world-class experience to one of the most digitally engaged fanbases in the world . The WNBA has done a phenomenal job increasing fan engagement and we are excited to be part of this moving puzzle . "
Aitken has announced that PointsBet USA may " introduce innovations in our product and adapt our offer to the interests and needs of fans "Due to the fact that it owns and operates its technology" from the beginning to the end ". Moreover, he assured that his company is " perceived as an industry leader in responsible gaming actions and awareness "And will now work with the WNBA to spell" best-in-class practices ", Which will be designed to" integrity protection ”Women's professional basketball games.
It was founded 25 years ago and now includes twelve teams , including Connecticut Sun , Las Vegas Aces and defender of the title Seattle Storm , The WNBA is defined as " a bold and progressive basketball league that represents women's strength ". Organization commissioner, Cathy Engelbert , stated in a press release that it is " excited 'establishing a partnership with PointsBet USA in order to be able to' develop further in the field of sports betting. '
Engelbert's statement was ...
“Innovating WNBA and increasing the fan experience starts with recognizing how our fans want to interact with players, teams and the league. PointsBet USA will improve your second screen experience that digitally engaged fans are looking for. "