Following the recent expansion, Playson, a Latin American company that produces casino games and software, has signed a content contract with MaxBet Entertainment Group Plc, the gaming operator for its Romanian online casino brand MaxBet.ro. According to the agreement, the leading gaming operator in Central and Eastern Europe (CCE) will gain access to the developer's diversified portfolio of titles, including those inspired by wildlife Wolf Power: Hold and Win , 3 Fruits Win: Double Hit and Legend of Cleopatra: Megaways, the first Playson title using a mechanic favored by players.
Key market :
Thanks to the new partnership, the Romanian operator's online casino offer has been significantly improved, while the contract, which is the latest specialist agreement for Malta-based slot machines in the CCE markets, while continuing to demonstrate Playson's continued growth in the region and beyond after significantly strengthening the content offer and consistently maintaining the increase in its international reach.
Playson's Sales Director Blanka Homor explained in the company's press that the signing of the contract with MaxBet is "a welcome step for the company" as it "holds a leading position in the key Romanian market".
Homor added that "the company's multi-nominated offering has steadily grown and improved in recent weeks with an innovative range of new mechanics and games, so we have no doubt that it will be very beneficial for our new partner. "
Outstanding operator :
Established in 2002, Maxbet Entertainment Group LTD has become the leading gaming and family entertainment operator in Central and Eastern Europe, with over 160 land locations in Romania (MaxFun), Italy (Joy Village) and Belarus, incl 8,000 - plus sports betting spanning 50 cities.
Victor Rusinov, CEO of MaxBet, also commenting on the linkage, said they are “excited to start working with Playson, a world-class supplier with a wide and diverse range of products that have been successful around the world. "
He added that they are looking forward to working with their new partner and "have no doubt" that this collaboration "will bring countless benefits to both companies in the coming period."
Growth in Latin America :
Just before the last deal, Playson announced a deal that will include a Latin American platform provider BetConnections and its operator network that provides casino games and the software developer content pack, including popular titles such as Rich Diamonds: Hold and Win, Solar Queen, and Divine Dragon: Hold and Win.
Moving to the Latin America region further strengthens its presence on the continent and the rapid development in the bearing region many strategic deals with industry-leading trading partners.
Recent product advances :
In recent months, Playson has also significantly strengthened its product offering with many successful game launches, as well as debuting with new Reel of Fortune promotio nal tool.
The latest addition to its integration-free set of engaging tools, including network jackpots, "free spins", feature trigger and online tournaments, the feature allows players to collect coins by placing bets on one of the developer's exciting slot machines, before entering Reel of Fortune, where have a chance to win a cash prize .
Playson's Homor said during 2021, they went from "strength to strength" in Latin America and worked with "an advanced platform provider such as BetConnections is a testament to this success. "
She added that recent releases such as Reel of Fortune are complementing the new user interface (UI), taking their product to a "new level" and are looking forward to further enhancing their offering.