British provider of digital sports content, technology and integrity services Genius Sports Group Limited has announced an agreement to acquire Australian free-play gaming innovator FanHub Media Holdings Proprietary Limited.
The London-based company took advantage of Monday's official press release, declaring that an undisclosed acquisition will allow it to "increase fan engagement and customer retention" by diversifying its technology platform and "direct fan engagement opportunities."
Genius Sports Group Limited officially entered the New York Stock Exchange early last month via $ 1.5 billion merger proof h special purpose vehicle (SPAC) Dmy Technology and declared that the move for FanHub Media Holdings Proprietary Limited there is also the opportunity to present sports fans around the world, including in important markets Great Britain , Australia and United States with " a more personalized user experience ”.
Mark Locke serves as CEO of Genius Sports Group Limited and used a press release to announce that the deal is scheduled to be official by the end of June " subject to customary closing conditions ”And engages his company by acquisition full set of fun trivia games, fantasy sports games, ladders, polls and pick 'em games offered by FanHub Media Holdings Proprietary Limited. He revealed that they were supposed to help his company deliver " tailored to the needs of marketing campaigns with live odds, rich data and statistics, video highlights and news. ”
Read Locke's statement ...
"The acquisition of FanHub Media Holdings Proprietary Limited will provide our sports, betting and media partners with exciting new content platforms that completely complement our established data, video and marketing solutions . This transaction is expected will increase our global audience and reach while accelerating the convergence of sports, betting and media to engage today's fans. "
Founded in 2012, FanHub Media Holdings Reserved Limited already offers its innovations to some of the world's most famous online betting operators, including Super Group Holding Company Limited and PointsBet Holdings Proprietary Limited. The Melbourne-based entity also has partnerships with National Football League (NFL) , Major League Soccer (MLS) and Major League Baseball (MLB) and sells its services as a way to help businesses attract, retain and engage customers.
CEO of FanHub Media Holdings Proprietary Limited, Andrew Cronyn , held that he cannot " Imagine a more complementary partner that his company will be working with than Genius Sports Group Limited and that the couple is now working on offering an even richer experience for fans "It will be" it generates greater engagement and offers value to our partners and fans ".