Following his poker product ESA Gaming, a Colombian-based, Malta-based provider of mobile online gaming products has partnered with the Italian online gambling company Microgame in an agreement that "strengthens its position as the best provider of unique content for local operators."

According to the distribution agreement, the trademark of an innovative game provider

EasySwipe family lightweight HTML5 games designed for mobile devices that integrate seamlessly with sports betting or gaming sites will be shared with the operating partners of the company based in Benevento.

Product Benefits :

Billed as a "new genre of games", the titles increase operators' ability to "engage, cross-sell and convert" from sports betting to casino while " super fast performance and Open Sessions ”allow players to slide and eject without disrupting their sports betting experience.

According to the operator, EasySwipe games provide:

  • More screen time - increase engagement and reduce screen time by approx 5 percent
  • Instant crossword -sell - cross-selling ability that has been proven to increase with average 20 percent
      converted players

    • More income - helping to increase the income of sports by 3 percent
    • Commenting on the addition, Microgame CEO Marco Castaldo reportedly said they are active in the Italian market two decades and this is partly due to their "collaboration with the most innovative suppliers able to meet the needs of an ever-evolving market".

      The director said ...

      "ESA Gaming is one of these providers, and their portfolio will undoubtedly attract the attention of our customers and complement our offer."

      Italy a leading provider of remote gaming services market, Microgame provides casino products with over 400 titles, including video slots, table games, video poker and live casino games, as well as poker, betting, arcade games, bingo, virtual bets, fantasy sports, instant lotteries , and with talisators. Moreover, the gaming application platform

        Betting Operating System

          (BOS) is used successfully by leading iGaming sites such as BetItaly, Codere, Lottoland, Merkur Win, OlyBet, SportPesa, Spanish operator Luckia and many others.

          Market demand:

          In turn, ESA Gaming Director Zorica Smallwood added ...

          “We have established a significant presence in the Italian market and this deal with Microgame will allow us to strengthen our position as a top-quality provider of unique content for local operators.

          "Microgame does not need an introduction and this partnership highlights the need for our games in the Italian market and we look forward to further expanding our joint presence."

          Debut in Colombia :